90-Day Growth Guarantee

We ask home service businesses to trust us with the systems that run their whole revenue cycle. This page is our answer to that: a plain description of the growth we hold ourselves to in your first 90 days, what we need from you to get there, and exactly what happens if we fall short.

These terms are part of our Terms & Conditions and apply to Protocol Growth subscriptions that began on or after the date above. Nothing here replaces a signed agreement that says otherwise. Where the two conflict, your signed agreement wins.

1. The Deal In One Paragraph

On the Growth plan, we commit to growing your top line revenue by at least 25% over your first 90 days live, measured against the baseline we set together before launch. If we miss and you met the participation requirements below, we refund every Growth subscription fee you paid during the window. That is the whole deal.

2. Who This Covers

The guarantee is included with the Growth plan only. The Basic plan does not include it. You must remain on the Growth plan for the full 90-day window.

It is available once per business and applies to the first brand and service area we launch for you. Section 8 covers returning clients.

Eligibility requires a verifiable revenue baseline: records covering the 90 consecutive days immediately before launch, such as invoices, bank statements, or an export from your previous software. If a usable baseline cannot be verified, the guarantee does not apply.

3. The Baseline

On the first call we review your last 90 days of revenue together and record the number in writing before anything gets built. That figure is the baseline for the whole window. Both sides confirm it before launch, so nobody is arguing about the starting line at day 90.

4. The 90-Day Window

Your window opens the day your website and Protocol system go live and runs for 90 consecutive calendar days. We use launch day rather than the day you signed, because the work we are measuring cannot start until the system is actually running.

Onboarding time, build time, and any discounted period before launch do not shorten the window and do not count against it.

A claim has to reach us within 14 days of the window closing, so by day 104. We keep this deadline firm so the measurement period stays comparable between clients.

5. How Growth Is Measured

We compare total revenue in the 90-day window against the recorded baseline. The standard is met when window revenue is at least 25% above the baseline.

• We count revenue from completed and invoiced work recorded in Protocol: jobs, invoices, and payments across your services
• Work you complete off the platform counts too, if you document it to us during the window rather than after it
• We exclude refunds, canceled jobs, and revenue from business lines we do not serve

You can ask for the underlying report at any point during the window, and we will send it with your claim as a matter of course.

6. What We Need From You

The system books the work, and you still do the work. We cannot hit the standard without you serving the demand it creates. To keep the guarantee active you need to:

• Respond to new requests and quotes in Protocol within 2 business days, or let Protocol send the drafts we prepare
• Have the capacity to take on the added work the system books during the window
• Send us at least 6 job captures per calendar month: photos, a voice note, or a few lines about a job you finished
• Return content approvals within 5 business days of us asking, or give us standing approval to publish without review
• Keep our access to your site, phone number, listings, and records in place for the full window
• Keep your subscription current, with no missed or reversed payments during the window

We track these as we go and will tell you in writing if you fall behind, so nothing about your eligibility is a surprise at the end.

7. What You Get Back

If the 90-day window closes below the growth standard and you met everything in Section 6, we refund every Growth subscription fee you paid to Protocol during the window. There is no requirement to stay on. If you cancel, the managed website and system access end as described in the Terms & Conditions.

If we miss the standard but you did not meet the participation requirements, the refund does not apply. In that case we will credit one month of subscription fees and continue the work for a further 90 days at no additional charge, so the plan gets a fair run.

If we meet or beat the standard, the guarantee is satisfied and no refund is due.

8. Returning Clients

If your business has held a Protocol subscription before, restarting does not reopen the 90-day guarantee. No new or shortened guarantee applies to a returning account.

9. What Is Not Covered

The guarantee applies to Protocol subscription fees only. It does not cover:

• Advertising spend paid to Google, Meta, or any other platform
• Domains, hosting bought outside Protocol, third-party software, and stock or licensed media
• Migration, photography, video production, or other separately quoted fees
• Add-on services quoted separately, which carry their own terms

It also does not apply where results are affected by something outside our control. Examples include a seasonal shutdown or extended pause you ask us for, a service area or brand change we did not plan for, losing your license or ability to perform the work, or a business sale mid-window.

10. Making a Claim

Email hello@protocolsite.com with the subject line “Growth Guarantee” and include:

• Your business name and the domain we manage
• The email address on the account
• Your launch date, and a short note on what fell short

We will confirm receipt within 2 business days and send you the revenue report we used. Approved refunds are issued to the original payment method within 10 business days. Depending on your bank, it can take a few days beyond that to appear.

11. Fair Use

We may decline a claim where the guarantee is being worked rather than used. Examples include repeat sign-ups under related businesses to reset the window, revenue moved off the books to stay under the standard, or a claim made after we have documented a sustained failure to meet Section 6. If we decline, we will tell you why in writing.

12. Your Other Rights

This guarantee is offered in addition to any rights you have under consumer protection law. It does not limit or replace them.

13. Changes to This Guarantee

We may update these terms for future clients. The version in effect on the day your window opens is the version that applies to you for that whole window, whatever we publish later.

14. Contact

Questions before you sign are welcome. We would rather explain the terms up front than argue them at day 90.

Email: hello@protocolsite.com
Company: Protocol